Webb Media Reviews
Painting · Facebook ads case study

Richie's Painting Service: Booked out five months ahead

Anthony didn't believe ads would work. In his first month he had $50,000 of work lined up, and he's now booked out five months ahead. His first $196 of ad spend turned into $6,500 of closed jobs.

$50,000 Work lined up, month one
5 months Booked ahead
$6,500 Closed from first $196 of ads
120 Leads

What Webb Media did

Launched local Meta Ads aimed at homeowners ready to paint, using simple before/after creative and a quote request that goes straight to Anthony's phone. Every enquiry gets a fast follow-up so nothing goes cold.

The results

  • $50,000 of work lined up in the first month
  • Booked out five months ahead
  • $6,500 of closed jobs from his first $196 of ads
  • 120 leads at about $21 each

Checked in Meta Ads Manager (November 2026)

Ad spend (current account)
$2,511
Leads
120
Cost per lead
$20.92

Covers the account running since July 2026.

Full write-up on the Webb Media site: Richie's Painting Service case study.

Proof

The screenshots

Straight from Meta Ads Manager and the client's messages.

Richie's Painting Service Meta Ads Manager resultsMessage from Richie's Painting Service to Van

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