Painting · Facebook ads case study
Richie's Painting Service: Booked out five months ahead
Anthony didn't believe ads would work. In his first month he had $50,000 of work lined up, and he's now booked out five months ahead. His first $196 of ad spend turned into $6,500 of closed jobs.
$50,000 Work lined up, month one
5 months Booked ahead
$6,500 Closed from first $196 of ads
120 Leads
What Webb Media did
Launched local Meta Ads aimed at homeowners ready to paint, using simple before/after creative and a quote request that goes straight to Anthony's phone. Every enquiry gets a fast follow-up so nothing goes cold.
The results
- $50,000 of work lined up in the first month
- Booked out five months ahead
- $6,500 of closed jobs from his first $196 of ads
- 120 leads at about $21 each
Checked in Meta Ads Manager (November 2026)
- Ad spend (current account)
- $2,511
- Leads
- 120
- Cost per lead
- $20.92
Covers the account running since July 2026.
Full write-up on the Webb Media site: Richie's Painting Service case study.
Proof
The screenshots
Straight from Meta Ads Manager and the client's messages.

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