Carpet cleaning · Facebook ads case study
Cleana Carpets: $115K in revenue from a $21K ad campaign
Cleana's main Meta campaign has spent $21,000 and brought in $115,000 in revenue. Across ten months of ads, Cleana has had 4,238 leads at $9.19 each.
$21,000 “Ad Launch” campaign spend
$115,000 Revenue from it
4,238 Leads, all campaigns
$9.19 Cost per lead
What Webb Media did
Local Meta ads aimed at homes and businesses in the areas Cleana cover, with new creative tested all the time so the ads don't go stale. Leads come through a short form and get followed up fast, which keeps the cost per lead around $10.
The results
- $115,000 in revenue from a $21,000 campaign
- 4,238 leads in ten months
- $9.19 average cost per lead
- Still running, with new creative tested all the time
Checked in Meta Ads Manager (November 2026)
- Total ad spend
- $38,962
- Leads
- 4,238
- Phone calls
- 135
- Cost per lead
- $9.19
Ten months of continuous spend, still running.
Full write-up on the Webb Media site: Cleana Carpets case study.
Proof
The screenshots
Straight from Meta Ads Manager and the client's messages.
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Read the case study →Don't just take this page's word for it
Every review here is public. Read them on Google, check the ABN on the Australian Business Register, or look at the live websites in the case studies.